Nothing beats a smart email marketing campaign when you need to connect with customers.
But leveraging email to grow your business and build brand awareness is a lot like cooking, with the results mostly dependent on the quality of your ingredients.
And without a stellar email list to direct your communications, they’ll likely land in the spam folder, never to be opened. As far as we’re concerned, that list is the cornerstone of any effective campaign.
But like cooking, cultivating and managing a quality subscriber list is an art that takes time to perfect. And if you’re like most committed business owners and managers, time is probably the one ingredient that’s always scarce.
As a full-service and integrated digital marketing firm, we’ve helped hundreds of brands mount incredibly successful email marketing campaigns by developing and managing customized databases that allow our clients to direct their promotional communications more deliberately and intelligently.
Email List Management & Development: The Key to Marketing Success.
An email has always been a powerful promotional channel. And in the early years of the internet, Email Marketing offered a relatively easy way to realize a great return on investment.
But with today’s brands using email more than ever, the competition for consumer attention has reached a fever pitch. And with nearly 2.8 million digital communications being sent every second of the day, by the staggering number of
If your business is going to break through all that noise, you’ve got to give your subscribers the attention they deserve. That means implementing a plan for effective Email List Management and Development that will ensure you’re reaching the consumers who want and need to hear from your brand.
- Lead Magnets: Persuade website and social media visitors to subscribe by offering coupons, free guides, checklists, quizzes, or eBooks in exchange for their email address and other contact information.
- Make Subscribers Feel Welcome: Welcome emails confirm each subscriber’s sign-up and clarify what they can expect in terms of content, brand voice, special offers, and more.
- Subscriber Control: Allow prospects to tailor future communications to their needs and desires, ensuring your emails have relevance and improving your churn, bounce, and open rates.
- Immaculate List Hygiene: Maintaining a clean target list – periodically validating addresses and scrubbing inactive subscribers — maximizes efficiency, improves sender reputation, and increases the odds that your emails will actually get delivered.
List Segmentation: Segmenting your list for different audiences – by age, gender, interests, and even recent purchases — allows for more effective targeting and personalization. And compared to generic emails,can generate six times higher transaction rates and revenue per email.
Get the Right Emails to the Right Inboxes
When they first come to us, many of our clients can’t understand why their marketing emails and brand newsletters are getting so little – if any – traction. But in nearly every case, their email lists just weren’t a priority. The result? Aimless campaigns either alienated potential customers or failed to connect at all.
Email marketing strategy
One of the most successful ways to reach your target audience and advertise your products or services is through email marketing. To be effective, however, you’ll need a well-thought-out email marketing plan.
Your email marketing strategy should include:
1. An overview of your goals and objectives
2. The target audience you want to reach
3. The types of email content that will be most effective
4. A schedule for sending emails
5. A plan for measuring results
You’ll be able to start developing engaging and effective emails that will reach your target audience and help you accomplish your company objectives as soon as you’ve developed a clear email marketing plan.
1. Keep your content fresh.
If subscribers are only getting emails with recycled content, they’re going to lose interest
fast. Spice up your campaigns with new offers, fresh content, and interesting stories.
2. Personalize your messages whenever possible.
Including a subscriber’s name in the subject line or body of an email is a great way to increase open rates. And don’t forget to segment your list so that you can target messages
directly to specific target audiences.
3. Make yourself available to subscribers 24/7.
A lack of responsiveness is one of the main reasons email lists lose traction, so make sure your subscribers know you’re quick on social media or can be reached through an instant messaging service like Facebook Messenger or WhatsApp.
4. A/B test everything.
From the subject lines of your emails to the images and text you include, there’s no such thing as a “set it and forget it” approach to email marketing. Test, test, test to see what works best for your subscribers.
5. Use email marketing to drive traffic to your website.
Make sure your website is optimized for conversions and include clear calls to action in your email marketing messages.
6. Always be prepared to apologize.
We all make mistakes, so it’s important to have a plan in place for quickly apologizing and making things right with disgruntled subscribers.
7. Measure your results.
Use analytics tools to track the performance of your email campaigns and make necessary adjustments to improve results.
As entrepreneurs who’ve each started and sold several businesses, we understand the importance of developing and managing a quality subscriber list. Email marketing is a powerful tool that can help you connect with your target audience and drive traffic to your website. But it can only do that if you have a high-quality list of subscribers.
Email marketing strategy has evolved significantly
Over the years, and if you want your campaigns to be effective, you need to make sure you’re up to date on the latest best practices. This should be differentiated with invalid email addresses. It is recommended for a site not to be spammed it is appropriate to create personalized email campaigns with relevant content and when they sign up let them have welcome emails as the new subscribers. The emails sent should not be malicious so that they cannot end up in spam folders and hence affect the email deliverability of any email campaign. Also, the landing pages should be relatable to the clients and hence personalized content should be on the email body so as to increase user engagement. All in all, spam traps should be always avoided at all costs, and a healthy list of personal information of the email users maintained.
What Happens with new subscribers?
With the strategies to increase the marketing efforts first, the new subscribers have to get a personalized welcome email and an opt-in form but since a company may be having different products it is good to create signup forms
Email marketing software
In email marketing one of the tools that should be used is an email marketing software that automatically sends emails to your email subscribers. Email subscribers are an important key in email marketing campaigns. This process is called email marketing campaigns which are usually used in email marketing and some social media accounts. To build a healthy list of email contacts for any marketing platform the campaign should be from a very trusted email service provider.
List management best practices
List management best practices should be followed to control the spam complaints without going to the spam folder. These include a list audit, one should check whether any of the previously contacted email addresses are marked as invalid or not opening. If there are such emails then they need to be removed from the email list and a campaign cannot be sent to them in the future.
The email database should be secured and encrypted by the email service providers and they should ensure that the subscribers are always updated by removing inactive subscribers and keeping records of bounced email addresses, these are some of the email list management best practices. It is also good to get rid of the unengaged subscribers and ensure that more people opt-in to the campaigns.
Email marketing best practices
If you want your email marketing campaigns to be effective, you must follow the email marketing best practices such as the use of a correct type of targeted emails, the use of opt-in and opt-out forms, optional signup forms( signup forms is a form that a subscriber uses to accept or reject an email campaign to be sent to them) recommended by authorities in this area. Email marketers usually use different types of software that help automate and schedule emails: newsletters or promotional messages. And this is also useful for social media accounts. The core benefit of using email. The email templates should also be having a good landing page. One of the advantages of this is increasing the sender’s reputation and marketing communication and intent will be noticed. The subject line should always be catchy and if a campaign is yielding good results re-engagement campaigns should always follow. Those are the few tips for good email list management.
Email marketing is a form of email marketing where several parameters are used to get the strength of a campaign i.e the spam reports, click-through rate, and the rate of email deliverability.
The guide to a good marketing campaign starts with a good welcome email, a good welcome email together with the use of good email templates helps in increasing the business online presence as well as improving the sales in the specific geographic location. The signup form should be included once in a while also a single opt-in which is up to date has proven to be helpful. The marketer should also try to include video parts in the campaign. The best practices of email marketing are not very tough to follow, but they do vary according to the specific industry or company.
This is helpful in creating patterns for past purchases and can help in running a re-engagement campaign. Opt-in forms can be generated by the software and also it helps get rid of unengaged subscribers as well as invalid addresses. The use of email software helps in getting more subscribers and the subscriber’s list can be managed well. The software also helps in creating a better relationship with customers, it is also easy to identify potential customers and increase brand awareness. Constant contact with the client is always a key to a good campaign monitor.
Email click rates
Email click rates refer to the number of people who clicked on the email campaign sent by the marketer. This rate is measured by dividing the number of clicks by the total number of emails sent. The higher this ratio, the better it will be for an online business. Invalid email addresses are not added to the email list management and email click rates. The confirmation email from a subscriber is another key indicator of a good email marketing campaign. Emails with a single opt-in as part of the unique editor’s note is another good email marketing practice. Double opt-in is also advisable but should not be overused.
Email deliverability is key to a successful email marketing campaign. The rate of success in terms of delivery of an email depends on the sender’s reputation, spam reports, and how well it lies within the scope of ISPs or internet service providers. The emails that are in constant contact are considered a crucial part of the potential customer pool. Invalid email addresses should always be removed from the mailing list.
In email list management lead nurturing is one practice that helps in converting lower funnel visitors into potential customers and also converting existing customers into repeat buyers by offering them offers, discounts, and other incentives that will help the business grow.
Lead nurturing is a long-term process for target audience engagement to boost sales by offering products and services related to the original purchase. The email templates sent as part of lead nurturing should be tested periodically and if they are not giving the desired results, they should be changed. Email templates should not be too promotional but it should also not be too bland and boring either. The online marketer should make sure that the subscriber feels important by sending thank you emails for an order or a subscription. In addition, reminders can also help in conversions.
The use of email software is always a good idea as it helps in creating patterns for past purchases and can help in running a re-engagement campaign. The software also helps get rid of unengaged subscribers as well as invalid addresses. The use of email software helps in getting more subscribers and the subscriber’s list can be managed well. The software also helps in creating a better relationship with customers, it is also easy to identify potential customers and increase brand awareness.
Click rates refer to the number of people who clicked on the campaign sent by the marketer. This rate is measured by dividing the number of clicks by the total number of emails sent. The higher this ratio, the better it will be for an online business.
The confirmation email from a subscriber is another key indicator of a good email marketing campaign. Emails with a single opt-in as part of the unique editor’s note are another good email marketing practice.
This is key to a successful email marketing campaign. The rate of success in terms of the delivery of an email depends on the sender.